campaign emphasizes the need for mask-wearing even after
receiving safe and effective COVID-19 vaccine
LANSING: The Michigan Department of Health and
Human Services (MDHHS) is expanding its statewide media
campaign to remind all Michiganders, including those who have
already received the vaccine, to continue wearing masks as the
safe and effective COVID-19 vaccine is administered
throughout the state.
“We are making great progress towards our goal of
vaccinating 70% of Michiganders as quickly as possible, but it
is important people remain vigilant in preventing spread of
COVID-19 even after receiving a vaccine,” said Dr. Joneigh
Khaldun, chief medical executive and chief deputy for
health. “Wear the right mask and wear it properly over your
mouth and nose every time you will be around someone outside of
your household. Masks, social distancing and washing hands are
still very important in slowing the spread of COVID-19
and ending this pandemic.”
The $1 million mask campaign runs through April
and includes television, connected TV, radio, audio streaming,
digital media, search, print in minority publications, and
social media. Digital ads with specific messaging and targeting
parameters were also developed to connect with minority
MDHHS reminds Michiganders to follow these tips
when wearing a mask:
Make sure your mask fits snugly against your
Gaps can let air with respiratory droplets
leak in and out around the edges of the mask.
Pick a mask with layers to keep your
respiratory droplets in and others’ out.
A mask with layers will stop more respiratory
droplets getting inside your mask or escaping from your mask
if you are sick.
See the graphic below, to help make the best
choices when selecting a face mask.
The CDC has recently recommended
wearing two masks to increase protection against
COVID-19. Double masking is an easy way to improve
fit, which also improves protection. The more particles that are
blocked, the better you are protected against getting
options to improve fit include wearing a mask fitter
or wearing a nylon covering (like a gaiter) over a mask.
One cloth or medical mask
40% of particles blocked
A cloth mask worn over a medical mask
85% of particles blocked
Two medical masks worn or a medical mask
knotted and tucked properly
95% of particles blocked
Data Source: Maximizing
Fit for Cloth and Medical Procedure Masks to Improve Performance
and Reduce SARS-CoV-2 Transmission and Exposure, 2021.
Those in need of a free mask can contact their local
Community Action Agency or local
Information around this outbreak is changing
rapidly. The latest information is available at Michigan.gov/Coronavirus and CDC.gov/Coronavirus.
To learn more about the COVID-19 vaccine, visit Michigan.gov/COVIDVaccine.