host “Taste of Mexico”
By Kevin Milliken,
La Prensa Correspondent
The Kroger grocery store at Glendale and Detroit in
Toledo will be among several across Northwest Ohio to host
special food events over the next three Saturday afternoons,
including a Taste of México on Sat., June 7, 2014, 12-2
Over the course of three weeks, the events will include festive
music, Mexican food samplings, as well as specialty imported
items and recipes. A Kroger circular distributed in the Toledo
area this week indicates there will be special sale items each
week, including a $6 Mexican deli meal. Sale prices will be
available starting Wed., June 4.
“We just want to allow our customers to become more familiar
with different cultures,” said Sheryl Philipovich, co-store
manager. “Hopefully, with this Taste of México, if that roll out
well, we want to go around the world—Italy and Germany—and
expand everyone’s horizons.”
Over the next two Saturdays, the Glendale/Detroit Ave. Kroger
will have information tables from various Latino organizations,
including La Prensa and the Sofia Quintero Art and
Cultural Center (SQACC), which will provide children’s
activities. The festivities on Saturday, June 21 will include a
parking lot party featuring Procter and Gamble products with
giveaways and games. Other displays in the store will feature
significant events in Mexican history and product names in
“We will have (food) sampling events for the customers. We’ve
already had sampling events for the employees in the break room
to get them more familiar with the foods,” explained Ms.
Philipovich. “We’ll have a designated favorite recipe of the
week and all the items needed will be in the cooler for the
customer to take that recipe home and make it, make them more
familiar with it.”
In an era of social media marketing, online digital coupons, and
the like, Kroger is returning to a good old-fashioned,
neighborhood-based marketing strategy. Once other cultures and
ethnicities are featured, it will become a global grocery
marketplace known as the Savor World Flavor campaign.
“With the Hispanic culture so close to us, it will be nice to
get everyone else somewhat familiar with it, too,” said Ms.
Philipovich, referring to the many Latino-based agencies located
nearby in the Old South End and the weekly soccer matches just
around the corner from the Kroger store at Schneider Soccer
Complex [where La Liga de las Américas hosts its Sunday
soccer games from 10:30AM to 2:30PM].
According to the Kroger website, at least seven stores will hold
weekend food tasting events the first three weekends of June.
Saturday hours are 10:30 a.m. to 4:30 p.m. and Sundays between
12:30 and 6:30 p.m. Pre-registration through the Kroger website
gives customers extra entries into prize drawings.
Just for participating in online activities such as recipes or
videos, customers get a chance at daily prizes such as free
groceries, knife sets, and quesadilla makers. The more
activities someone does online, the more entries that can be
earned. As entries grow, more prizes will be unlocked, such as a
week, month, or year of free groceries, a diamond ring, or the
grand prize: a trip to México.