Lansing’s Cristo Rey Fiesta “refreshed” for 2014
A Lansing Memorial Day weekend tradition, Cristo Rey Catholic
Church presented its annual Fiesta, May 23 to May 25,
The annual Cristo Rey Fiesta hosted thousands of
community members celebrating Latino/Hispanic culture, food,
music, and families under massive event tents in the church’s
parking lot in south Lansing. This family-friendly event is a
major fundraiser for the church, bringing in thousands of
dollars for its religious and humanitarian programs.
Entertainment selections were broadened to reflect more varied
tastes in several Latin genres, adding bachata and
old-school “country” to the mix. A live DJ-hosted remote,
hailing from “La Poderosa” (1080fm/640am), occurred
Saturday, and is part of a larger promotional agreement between
the growing station and the Fiesta, including advertising
on the channel in the weeks leading up to the Fiesta.
Additional promotion has come in the role of a new publicity
committee member, which has resulted in a print ad campaign in
the Saginaw, Ann Arbor, Detroit, Adrian, Grand Rapids, and
Toledo markets, along with increased social media presence—La
Prensa included. La Prensa is distributed in southern
Michigan and northern and central Ohio.
The raffle, which is always a highlight on the last day of the
event, had a high-value prize of $3,000, but limited the number
of tickets sold to only 2,000, increasing odds of winning.