DPS launches first-ever district-wide Parent Survey to take the
pulse of 30,000-plus families as part of new Customer Service
As part of Detroit Public Schools’ new and ongoing
customer service initiatives, the district today will send an
automated phone poll to more than 30,000 families seeking their
feedback through a first-ever Parent Survey. The results will be
used to inform the district’s ongoing Strategic Initiatives, as
well as new retention and recruitment efforts.
In order to ensure the survey is completed by as many parents
and guardians as possible, the district also created an online
version and made available paper copies for Parent Teacher
Conferences at all schools on Friday.
Parents and guardians who complete the survey by Wednesday,
December 18, 2013 will be entered into a drawing for
a $200 holiday shopping spree. At each school, two (2)
shopping sprees worth $200 each will be raffled off just in time
for holiday shopping, during special events December 18-20,
Participants may respond anonymously, but to be eligible for the
shopping spree drawings, they must provide a name. The survey
asks questions regarding customer service, program offerings,
school safety and more.
A comprehensive year-round student retention program kicks off
this month with the survey, as well as a new initiative through
which all DPS teachers will place personal appreciation phone
calls to the parents/guardians of all students in their
classrooms, a project endorsed by the Detroit Federation of
Teachers. This week, “Thank You” PSAs will begin airing on
various media and on different formats featuring DPS leaders and
representatives of many job classifications. Also being
implemented is a concerns resolution process.
DPS’ customer service initiatives are part of the district’s
renewed commitment to support all families by providing the
highest quality public education available, and supporting a
regional workforce that will drive the city’s economic rebirth
through a brand new transformative Strategic Plan developed by
hundreds of community members.
The plan was developed after an intensive five-week strategic
planning process involving parents, students, teachers,
principals, staff, clergy, civic and community leaders and
policy makers. That input, as well as the results from the
survey, will be used to help Detroit Public Schools
better understand how to improve its performance and customer
service, broaden services, and provide desired programs, all
within a safe learning environment.