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All-New Lalaloopsy™ Nurse Doll - Rosy Bumps ‘N’ Bruises™ - Teams
Up with Red Cross this Holiday Season to Promote Blood Donations
and Honor Nurses
December 22, 2011: The American Red Cross
and MGA Entertainment are joining together to promote
blood donations and honor nurses at select hospitals nationwide
this holiday season. As part of the season of giving, MGA
Entertainment has donated more than 1,000 Rosy Bumps ‘N’
Bruises™, the all new Lalaloopsy™ nurse doll, to Red Cross
hospital blood drives across the country.
“We are excited to be joining with the Red Cross
to promote blood donations during the holidays,” said Isaac
Larian, CEO of MGA Entertainment. “Rosy Bumps ‘N’ Bruises™
was sewn from bits of a nurse’s uniform and was chosen for this
project because she always puts safety first, a mission she
shares with the American Red Cross.”
The winter holidays are generally a very
difficult time to collect enough blood to meet the needs of
patients. With schools out, companies closed and families on
vacation, it’s even more important that those who are eligible
to donate come forward to give the gift of life.
On December 23, 2011 the Western Lake Erie Region
held a blood drive at the Ronald McDonald House in Toledo on the
Mobile Donor Center. The Ronald McDonald house received a
donation of Lalaloopsy dolls from the MGA Entertainment and The
American Red Cross in honor of the donors.
To schedule a donation time or get more
information about giving blood or platelets, people can visit
redcrossblood.org or call
1-800-RED
CROSS (1-800-733-2767).
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